Granville Island Brewing has been around since 1984 and needed to refresh its brand voice. So we gave it a vibrant new tone infused with local insights and general likability. These headlines were scattered across social and put on growlers, merchandise, even a fleet of delivery trucks.

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Millennials are often labeled as the Trophy Generation—expecting praise and recognition for everything they do. So we created a series of participation ribbons to collect simply by showing up to drink.

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