140,000 plastic straws repurposed for good.
A&W was the first fast-food restaurant in North America to ban plastic straws. With the leftovers, we created this art installation to celebrate change for the better. The installation made front page headlines across Canada, and was championed on social by members of the eco-community.
Alongside the launch of the sculpture, we also rolled out some playful posters to introduce paper straws at A&W locations from coast-to-coast.
