UNIQLO and Vancouver are a Natural Union.
To mark the arrival of UNIQLO in Western Canada we created a campaign called Natural Union to show why LifeWear from UNIQLO fits perfectly with the city. The campaign tapped into the uniqueness of a place like Vancouver, where natural and urban environments meet, cultures fuse, and influences collides.
The launch video brought contrasting elements of Vancouver together.
Watch the case video.
Our Instagram-inspired design was brought to life across the city in transit takeovers and mall hoarding.
