Hi. I’m a Creative Director and copywriter who is constantly breaking rules to help brands connect with humans in a digital world. Among other projects, I’ve convinced thousands to sext food banks across Canada, rescued Los Angeles from the worst hangover ever, hacked phones with a 42-foot mural in downtown Vancouver for the YWCA, opened a bank in Brooklyn to support underrepresented artists, and sold feet pics in Toronto to kick a small business into high gear.
EXPLORE SOME OF MY PROJECTS
Postmates : Last Night's Stamps
A&W : Commercials
YWCA : Wall for Women
Foot Your Bill : Fix Nail Bar
BCAA : Launch Spots
McCain : DistractiFRY
McCain : Together Is Golden
A&W : Thrift Store
Herschel Supply : Bank of Creativity
Science World : Nerds
Food Bank : Sext-to-Donate
YWCA : Ambush Advisories
Granville Island Brewing
A&W : The Last Straw
The Surprise Street Piano
UNIQLO : West Coast Launch
Playland Scream Choir
Playland : Out-of-Home
The Drive Skate Shop
Alberta Health Services : Immunization
Honens Festival & Piano Competition
SKILLS & SERVICES
I put an immense amount of love in crafting work that’s worth your attention. Work that makes you giggle. Makes you think. Makes you say WTF. Makes the world a slightly better place. And, yeah, makes you buy a bunch of stuff. Which takes a certain set of skills.
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I have a healthy distaste for rules and an abundant mindset, which helps me consistently come up with original and impactful concepts that not only captivate, but fulfill business objectives.
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Building a brand from scratch? You got it. Developing long-term strategic platforms? Sure thing. Crafting compelling campaigns? I'm your guy. Making sure brands aren't just seen, but remembered? You get the point.
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Every brand is different, and every brand needs words... despite what art directors say. And my flexible style can tap into any brand essence to craft narratives across any media, in any tone—from wet your pants funny to wet your face tearjerkers.
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Creativity is a team sport. And I’m motivated by working with others to collaborate and create at the highest level. I pride myself on leading projects and teams with compassion and respect, fostering a safe state of creative momentum where the best ideas can flourish.
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I’ve made a career of making complex things simple. Distilling business problems to get to the core, and then finding the simplest, most elegant way to get that point across.