Hi. I’m a Creative Director and copywriter that puts an immense amount of love in crafting work that’s worth your attention. Work that makes you giggle. Makes you think. Makes you say WTF. Makes the world a slightly better place. And, yeah, makes you buy a bunch of stuff.
Among many other projects, I’ve convinced thousands to sext food banks across Canada, rescued Los Angeles from a legendary hangover, turned a giant Vancouver mural into a fundraiser, opened a bank for artists in Brooklyn, and even sold feet pics to help a small business in Toronto.
EXPLORE SOME OF MY PROJECTS

Postmates : Last Night's Stamps

A&W : Commercials

YWCA : Wall for Women

Foot Your Bill : Fix Nail Bar

BCAA : Launch Spots

McCain : DistractiFRY

McCain : Together Is Golden

A&W : Thrift Store

Herschel Supply : Bank of Creativity

Science World : Nerds

Food Bank : Sext-to-Donate

YWCA : Ambush Advisories

Granville Island Brewing

A&W : The Last Straw

The Surprise Street Piano

UNIQLO : West Coast Launch

Playland Scream Choir

Playland : Out-of-Home

The Drive Skate Shop

Alberta Health Services : Immunization

Honens Festival & Piano Competition
SKILLS & SERVICES
It takes a certain set of skills to creatively bend rules to help brands get remembered. So if you’re after ideas that are a lot stickier, a little louder, and a lot more effective, drop me an email.
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I have a healthy distaste for rules and an abundant mindset, which helps me consistently come up with original and impactful concepts that not only captivate, but fulfill business objectives.
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Building a brand from scratch? You got it. Developing long-term strategic platforms? Sure thing. Crafting compelling campaigns? I'm your guy. Making sure brands aren't just seen, but remembered? You get the point.
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Every brand is different, and every brand needs words... despite what art directors say. And my flexible style can tap into any brand essence to craft narratives across any media, in any tone—from wet your pants funny to wet your face tearjerkers.
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Creativity is a team sport. And I’m motivated by working with others to collaborate and create at the highest level. I pride myself on leading projects and teams with compassion and respect, fostering a safe state of creative momentum where the best ideas can flourish.
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I’ve made a career of making complex things simple. Distilling business problems to get to the core, and then finding the simplest, most elegant way to get that point across.