Watch the case study video below, followed by the rest of the campaign.
The launch video for the Natural Union campaign brought together the contrasting elements of Vancouver in a way that only a Vancouverite would truly appreciate.
The print campaign featured over 300 unique photos of UNIQLO in a Natural Union with Vancouver, and took over the Granville Skytrain Station and Metrotown shopping centre.
The locals involved in the campaign also shared their love on social.
And the city celebrated opening day, with the line up making headlines!