La-la-la-laughs.

To help bring the essence of Playland to life, we hired a composer and found a bunch of weirdos on the Internet to scream classical songs across Vancouver in the world’s first Scream Choir.

Reactions to the Scream Choir were exactly what we hoped for.

Online critics were positive.

Encore?

Enjoy a screaming rendition of Ode to Joy.

Watch our call for audition video.

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UNIQLO : West Coast Launch

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Playland : Out-of-Home