KAL TIRE: "Hey, we have garages across Canada and want to have a weekend sale."
US: "What, like a garage sale?"
KAL TIRE: "Yeah!"
Borrowing from the homemade garage sale aesthetic, we created a week-long teaser campaign localized around select Kal Tire stores. It included outdoor, banner ads, classified posting and local radio remotes. We even traveled back to 2006 and hired a 13 year-old to design our website, which was geo-targeted to provide directions to the nearest Kal Tire.
Anvil – Best Advertising Campaign