The Food Bank doesn’t accept produce donations, but for every $1 you donate, they can purchase almost $3 of fresh, high quality food and produce for their members. So we used the 🍆 and 🍑 —the world’s most provocative produce emojis—to launch Canada’s first emoji-to-donate campaign. The digitally-led campaign ran across Facebook, Instagram and Instagram Stories to try to reach millennial donors. And has been picked up in local and national new outlets. Who knew texting an eggplant or peach can actually pay off?
A&W is the first restaurant chain in North America to ban plastic straws, in favour of 100% compostable and marine-degradable paper straws. It’s a change that will help keep about 82 million single-use plastic straws from landfills each year and protect ocean and freshwater life.
To announce the change, we worked with TYGH and repurposed 140,000 of A&W’s last plastic straws into a 35-foot-long positive message. Inspiring people in front of one of the busiest transportation hubs in the country: downtown Toronto’s Union Station.
The larger-than-life installation even made front page headlines, and was championed on social by members of the eco-community.
Art Direction — Vic Bath
Copywriters — Sophia Lucken, Jordon Lawson
Monstercat is an international EDM record label based in Vancouver. The problem? They’re not well-known in their own backyard. So to get Vancouver to take notice, and to help promote their upcoming block party, we made EDM fun for everyone. How? By gutting a free piano we found online and turning it into a one-of-a-kind EDM street piano. We then dropped it around Vancouver to surprise the public, letting people discover and remix the new single from Conro, one of Canada's top electronic artists.
We hired a real composer to bring the essence of Playland to life. How? We asked people to submit online auditions to join a Scream Choir, rehearsed for two weeks, then toured around Vancouver screaming classical songs. It’s amazing what you can do with a determined composer and a bunch of weirdos from the Internet.
UNIQLO Canada opened their first store in Western Canada at Metrotown shopping centre. To mark their arrival we invited some very talented Vancouverites to help show why LifeWear from UNIQLO fits perfectly with the city.
So we came up with a campaign called Natural Union, which taps into the uniqueness of a place like Vancouver, where natural and urban environments meet, cultures fuse, and influences collide to create bigger, better things.
Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about inappropriate content by running warnings disguised as unskippable six-second pre-roll ads before music videos that objectify women.
Homelessness in the Greater Vancouver Area has increased 30% over three years. To show people just how much the street view has changed, and what can be done to change it, we Googled it.
Scrapless is an app that connects students to cheap produce before it gets tossed due to ugly appearance. To demonstrate the brand’s purpose, we made preservation posters: reusable cotton beeswax wraps that help extend the life of food.
How do you get a generation so coddled (millennials) that they need an award for everything they do to choose your beer over others at summer events? Easy. Give them a tongue-in-cheek participation ribbon with every can that plays up the stereotype.
From a dizzy billboard to nausea inducing interior transit cards, everything here was created to make you barf.
Introducing an annual report that isn't a total snore-fest.
Cannes Design Lion (Bronze)
Gold Marketing Media Innovation Award
Anvil – Best of Show
Anvil – Annual Report
ADCC - Merit
Here’s a few spots for Shaw Communications. Have you considered upgrading to their fastest Internet?
Here are two fun projects for a local skateboard shop in Vancouver — a fully skateable sandwich board, and simple wood veneer posters.
To demonstrate the impact of sharing someone else’s intimate photos, the YWCA used AirDrop – a function on iOS devices – to share a powerful message to strangers across Canada. The goal behind the campaign was to raise awareness of the impact that sharing non-consensual images can have on survivors, and to remind perpetrators that sharing non-consensual images is a criminal act.
Alberta is the natural disaster capital of Canada, so we created an outdoor campaign that encouraged people to rethink their current coverage. We even highlighted the importance of having comprehensive coverage for auto theft, by placing “missing cars” around the city that mimicked missing images online.
Science World’s ‘Made in Canada’ exhibit showcased some of the greatest Canadian inventions ever. Including the Jolly Jumper — who knew? So, to create some hype, we made the world’s biggest example.
For one day only, we suspended an adult-sized Jolly Jumper inside a custom-built 18-foot high door frame and invited big babies (members of the public) to jump in for a bouncy dose of nostalgia.
The best things in life come in three. Well, most of the time.
Click each image to enlarge.
If you need expert advice on tires, a flat repair, an oil change, or even free air, Kal is your guy.
KAL TIRE: "Hey, we have garages across Canada and want to have a weekend sale."
ME: "What, like a garage sale?"
KAL TIRE: "Yeah!"
Borrowing from the homemade garage sale aesthetic, we created a week-long teaser campaign localized around select Kal Tire stores. It included outdoor, banner ads, classified posting and local radio remotes. We even traveled back to 2006 and hired a 13 year-old to design our website, which was geo-targeted to provide directions to the nearest Kal Tire.
Anvil – Best Advertising Campaign
To help promote the Honens Festival & Piano Competition, we created 10 black posters (one for each of the 10 competing pianists) and posted them on construction hoarding near the venue, creating the illusion of a piano keyboard. It’s a series of posters that hit all the right notes.
At Way North Foods, nobody offers you less for more! And for families living in Northern Canada, this deal is 100% real.
This outdoor immunization campaign used real newspaper headlines from Alberta's past to highlight the importance of vaccination. It got the entire province talking and made the front page of Reddit with a 95% upvote, 1.184 million views on Imgur and 1.2 million Facebook likes two days after it launched.
Avalanches. Ugh, amiright?
Alberta sucks at not having recycle bins on the street. This campaign brought awareness to the province-wide infrastructure issue by asking Albertans to tell us where recycle bins were needed most. The result was a significantly increased recycling rate for Alberta. Don’t care? Fine.
Marketing Awards – Social Media Campaign
Anvil – Best Advertising Campaign
Anvil – Best Social Media Campaign
When the Calgary Zoo needed a design for their annual report, we decided to use the opportunity to showcase the zoo’s conservation efforts.
The One Show Design – Silver Pencil
D&AD – In Book
ADCC – Merit
Communication Arts Design Annual
To highlight the importance of having comprehensive coverage for auto theft, we placed “missing cars” around the city that mimicked missing images online.
Kids love animals. That's pretty much the gist of this campaign.
These signs mysteriously appeared around the zoo encouraging everyone to go visit the gorillas during a special animal spotlight. And when people started showing up at the gorilla exhibit, the gorillas pretended not to notice anyone. Classic gorilla!
Best listened to in a car. Obviously.
Nothing says Christmas like giving garbage gifts. Or, in this case, garbage ideas.