Okay, how do we explain this? We hired a real composer to bring the essence of Playland to life. How? We asked people to submit online auditions to join the world’s first Scream Choir, rehearsed for two weeks, then toured around Vancouver screaming classical songs. It’s amazing what you can do with a determined composer, a plan, and a bunch of screamers from the Internet.
UNIQLO Canada opened their first store in Western Canada at Metrotown shopping centre. To mark their arrival we invited local Vancouverites to help show why LifeWear from UNIQLO fits perfectly with the city.
So we came up with a campaign called Natural Union, which taps into the uniqueness of a place like Vancouver where natural and urban environments meet, cultures fuse, and influences collide to create bigger, better things.
The campaign featured some very talented locals including Riverdale actress and singer, Hayley Law, skateboarder, Jason Wilson, Indigenous filmmaker, Amanda Strong, Booooooom founder Jeff Hamada and Tight Club’s Keighty Gallagher, joined by members of her Tight Club crew. Chef and owner of Kissa Tanto, Joël Watanabe, award-winning brew-master, Julia Hanlon, and Sweet Boy Cream Puffs’ Chams Sboual showcased Vancouver’s diverse culinary scene in the video alongside illustrator Carson Ting.
Introducing an annual report that isn't a total snore-fest.
Cannes Design Lion (Bronze)
Gold Marketing Media Innovation Award
Anvil – Best of Show
Anvil – Annual Report
ADCC - Merit
If you're gonna make a sandwich board for a skateboard shop, well... you know what you gotta do.
Everything on this page should make you want to vomit.
Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about inappropriate content, by hijacking YouTube’s advanced ad targeting to run warnings disguised as unskippable six-second pre-roll ads before music videos (YouTube’s most popular content) that objectify women.
Did you know that Alberta is the natural disaster capital of Canada? It's true. That's why finding the right insurance is really important.
Science World’s ‘Made in Canada’ exhibit showcased some of the greatest Canadian inventions ever. Including the Jolly Jumper — who knew? So, to create some hype, we made the world’s biggest example.
For one day only, we suspended an adult-sized Jolly Jumper inside a custom-built 18-foot high door frame and invited big babies (members of the public) to jump in for a bouncy dose of nostalgia.
The best things in life come in three. Well, most of the time.
Click each image to enlarge.
If you need expert advice on tires, a flat repair, an oil change, or even free air, Kal is your guy.
KAL TIRE: "Hey, we have garages across Canada and want to have a weekend sale."
US: "What, like a garage sale?"
KAL TIRE: "Yeah!"
Borrowing from the homemade garage sale aesthetic, we created a week-long teaser campaign localized around select Kal Tire stores. It included outdoor, banner ads, classified posting and local radio remotes. We even traveled back to 2006 and hired a 13 year-old to design our website, which was geo-targeted to provide directions to the nearest Kal Tire.
Anvil – Best Advertising Campaign
Nobody offers you less for more!
This outdoor immunization campaign used real newspaper headlines from Alberta's past to highlight the importance of vaccination. It got a lot of people talking and made the "front page of the Internet" (Reddit) with a 95% upvote, 1.184 million views on Imgur and 1.2 million Facebook likes.
To help promote the 2015 Honens Festival & Piano Competition, we created 10 black posters (one for each of the 10 competing pianists) and posted them on construction hoMarketing Awardsarding near the venue, creating the illusion of a piano keyboard. They hit all the right notes.
When the Calgary Zoo needed a design for their annual report, we decided to use the opportunity to showcase the zoo’s conservation efforts.
The One Show Design – Silver Pencil
D&AD – In Book
ADCC – Merit
Communication Arts Design Annual
Alberta sucks at not having recycle bins on the street. This campaign brought awareness to the province-wide infrastructure issue by asking Albertans to tell us where recycle bins were needed most. The result was a significantly increased recycling rate for Alberta. Don’t care? Fine.
Marketing Awards – Social Media Campaign
Anvil – Best Advertising Campaign
Anvil – Best Social Media Campaign
Avalanches. Ugh, amiright?
To highlight the importance of having comprehensive coverage for auto theft, we placed “missing cars” around the city that mimicked missing images online.
These signs mysteriously appeared around the zoo encouraging everyone to go visit the gorillas during a special animal spotlight. And when people started showing up at the gorilla exhibit, the gorillas pretended not to notice anyone. Classic gorilla!
Nothing says Christmas like giving garbage gifts. Or, in this case, garbage ideas.